SEO for Your Business

Week 1: Claim Your Google Business Profile

1. Go to google.com/business
2. Search for your business name
3. Click "Claim this business"
4. Verify your location (phone or mail)
5. Fill out EVERY field completely:
   • Business description (2-3 sentences)
   • Hours of operation
   • Phone number and website
   • Address (or "service area" if you travel to customers)
   • High-quality photos (20+ photos)
   • Business category

Week 2-3: Build Citations & Get Reviews

Citations are mentions of your business across the web. More citations = higher rankings.

• Ensure your NAP (Name, Address, Phone) is identical everywhere
• Add your business to: Yelp, Apple Maps, Facebook, industry directories
• Ask customers for Google reviews (email, text, in-person)
• Respond to all reviews (positive and negative)

Month 2: Optimize Your Website for Keywords

Make sure Google understands what your business does and where you serve:

• Use location keywords (e.g., "plumber in Austin", "Austin plumbing services")
• Add service keywords naturally throughout your site
• Create location-specific landing pages if you serve multiple areas
• Make sure your site is mobile-friendly
• Improve page load speed

Month 3+: Build Authority & Keep Improving

• Collect more reviews regularly
• Update your Google profile with posts (promotions, updates)
• Build backlinks (other sites linking to yours)
• Create helpful content that answers customer questions